Earlier this month, I made the trek up to Indianapolis to attend PRI for the first time. I wanted to see what all the hype was about. PRI has been growing exponentially over the past few years. Pushing themselves as the event to go to if you're trying to get things done, not just party.
It was extremely cold and snowing most of the weekend. Indy is full of race shops and composite companies, with streets packed with nothing but automotive businesses. Downtown was pretty neat, with many of the buildings being attached by indoor bridges.
I left at 4 AM to make it to Indy in time for the doors to open. I was met by a sea of spectators and booths. Ranging from titanium manufacturing to pistons and racing gear to Cleaning supplies. Below are some highlights from my walk around the event.
Haltech / Racepak showing off their new bluetooth setups and Racepak IQ3 Displays.
Innovate's Ethanol Content Sensors and Gauges.
MOTEC Displays were crisp and fast reacting. These were my personal favorites alongside the AIM Sports displays.
Wilwood displayed multiple Caliper/BBK setups, along with a cockpit that let you see how each caliper reacts to the press of the pedal.
AP Racing brought their BBKs, J-hook rotors, and their updated brake fluid line up. But I was most impressed by their adjustable pedal assembly. It is cable driven enabling a quick change in position during driver changes. I saw this setup in the BRZ GT300 a few years ago, and have drooled over it ever since, but now I am in love and must have one.
AIM Sports displays were awesome as always. I will absolutely throw the MXS display in the race car soon! It reacts so quickly and readouts are pinpoint accurate.
Unlike SEMA there are very few display cars in the hallways. PRI focuses on the products and relationships. I like it, but I did miss seeing products in use alongside seeing the next year's products.
In the end, PRI is absolutely worth going to at least once!